VETERAN RAPPER ‘POWER OF THOUGHT’ RELEASES HARD HITTING POST SOUTH AFRICAN ELECTIONS SINGLE AND VIDEO – RAT RACISM
Introducing Power Of Thought
Musician, Activist, Wordsmith
Power Of Thought is an emcee/producer/loop-artist, occasional front man of Greedy Greg and founder of Articulate Artists. A veteran of the South African Hip Hop scene, but unlike most pioneers of the culture, his fresh and eclectic sound has come to transcend the stereotypical aspects of Hip Hop. He pays homage to his roots by fusing guitar, turntablism, multi-syllabic wordplay and human-beat box to create an authentic, 100% live, Boom Bap experience.His brand new single and music video came about after being asked to pen some lyrics for a BBC segment on the SA elections 2019.
“BBC asked me, along with some other local Hip Hop artists, to each write a 2 minute acapella about the elections, which they then filmed and edited into a short segment. Since BBC only required a small portion of the material I wrote for the segment, I decided to turn the lyrics into a song. Once I had completed the beat, melodies and song structure, I just knew that my old friend Miz Ricks would be a perfect fit for the chorus with her smooth, soulful voice. I also did not hesitate to get the some serious musos involved. I had Michael Plaxton-Harrison add an acoustic guitar solo and Gregory Widmer added some ambient electric guitar for a nice eclectic dynamic” says Power Of Thought.
Power Of Thought has dropped three successful projects to date, which were extremely well received, both nationally and internationally. “The WorkHorse Programme” was released in 2010 and received a 4/5 star rating in HYPE magazine. In 2012, Power Of Thought released a free mixtape entitled, “Dope Joints For POT Heads” which received a 9/10 rating from headpage.co.za. He recently released his new EP “the Boom Bap Bandit” as a joint release through Articulate Artists and European label KNK Underground Collections, featuring award winning rapper Diabolic (WarHorse Records, New York), Anti-Bullshit, Selema Writes/Dice Mak/Slege Lee (EOW World Champ 2014) and fellow Articulate Artists member SafarI.
Having performed on countless stages from Splash Jam, Science Frikshun, AFMP Sundays and 1808, to Back To The City, Oppikopi, Smoking Dragon, Forr Fest, Critical Winter, The Boombox, 420 D-Day, Jozifest and Nirox Words Festival, Power Of Thought has proven to be an artist with universal appeal, capable of rocking any crowd regardless of genre or demographic.
Power of thought is best known for his deep tone, complex rhyme schemes and controversial content. However, he is also respected as a fierce battle rapper with a knack for comedic punchlines and clever wordplay. The contrast between tracks like “Love Sick” and “Umthondo We Sizwe” is a testament to this emcee’s versatility. Power Of Thought has shared stages with the likes of Mac Lethal (USA), Copywrite (USA), Sage Francis (USA), Eligh and Scarub (USA), eMC (Masta Ace, Punchline, Wordsworth & Stricklin), Euthimis (Greece), Thitis (Greece), The Beatceps (Germany), Proverb, HHP, Jack Parow, Die Antwoord, Ben Sharpa, Yugen Blakrok, Reason, AKA and Driemanskap. He also had the honour of sharing the stage with Hip Hop legend, RA the Rugged man, in Amsterdam, and was featured on the popular Dutch radio station, Red Light Radio. Power Of Thought is a Hip Hop purist, having worked with Tha Cutt and DJ Niffty (South African DMC champions), as well as other highly skilled turntablists, emcees and producers, like Sizzor Hands, CutKeyLow, Polite, Rizzlah, Sta B, Joint Pusher, Echs Incognito (Australia) EMPNE (Greece) and Mr. Boomkat (Australia)…just to name a few.
With no shortage of controversy in our society, Power Of Thought can always be counted on to deliver thought-provoking social commentary, while still making your head bop to his rhythmic flow and sharp figures of speech.
@powerofthought420 – Instagram